L'Oreal Vitamino Colour Shampoo is a professional shampoo that gently cleanses color-treated hair making color last up to 8 weeks*. Colored hair is 6* times more shiny and appears brighter and radiant. Hair feels lighter, manageable and soft.  Protects even the most sensitive colors, preventing it from fading. Hydration and luminosity for the strands. Nourished strands for longer.